Boujis, Hong Kong
The iconic boujis’ first international outpost! My areas of focus were marketing, founding members, brand partnerships, including international pop-ups and creating a lifestyle membership with local brands.
South Kensington Club, London
This 25,000 sq. ft. wellness and social space required a lot of love and attention. I headed up all marketing, memberships and communications from pre-launch to the end of its the first year.
Iddu, London
A neighbourhood coffee with so much charm. From launch onwards, this space was a pleasure to work with. My focus was on marketing and events.
La Macchia, Italy
The chicest beach club! From pre-launch consulting on managing Founding Members, new members to communications and building a local team on site, this project was a real treat.
Big and Tiny, Los Angeles
This family co-working space is a godsend (now that I have kids!). With two existing location in Santa Monica and Silver Lake, I opened the Hollywood branch and was involved in day-to-day operations and marketing. It was a pleasure working on such a solution-based project and I am currently looking for partners for its first European outpost.
The Lair, Los Angeles
With views over the Hollywood sign, this tucked-away wellness studio is the most breathtaking and tranquil place I have ever worked in. With this project, my focus was more on operations, from day to day running to back end systems. I can’t wait to go back soon and recommend it to all LA friends.